This book is a fascinating review of the human mind from a street-smart approach. Using stories and science, Julian takes you on a personal journey of self-discovery and how the emotions of self-protection can defeat any desire for success.  

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The book will show you how your subconscious memories control your conscious actions today. It will provide you with ways to reconstruct your Determined Emotional Memory Output (D.E.M.O) and how it can enhance your business relationships and goals.

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It focuses on ancient secrets that are becoming main-stream cliche's within the market of self-help, sales, and service training.

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